Kathy Dalsaso is the cofounder and president of ROI Dataworks Inc. and ROI Links, LLC. Prior to starting ROI Dataworks, she worked as vice president of marketing strategy and analysis for a direct marketing agency in Chicago, Illinois. Ms. Dalsaso has worked with a vast number of industries, from Fortune 100 to small niche companies, including banks, airlines, universities and most notably nonprofits which include Catholic dioceses, Catholic Charities agencies, Redemptorists, AIDS Foundation, American Cancer Society, McCormick Foundation, and Humane Society. Data analytics is the cornerstone of Ms. Dalsaso’s success. She holds a bachelor’s degree in marketing with a minor in economics from the University of Colorado, Boulder, and a master’s degree in hotel administration from the University of Nevada Las Vegas, specializing in revenue management / finite inventory analytics. She speaks about data at both national and regional DMA events and as an instructor for database marketing for the Rocky Mountain Direct Marketing Association.